I am not sure if this is freely available to anyone to read, or if it is now how long it will remain open. If it is not at the time you click it I highly recommend subscribing to The Baffler.
Kate Wagner, of McMansion Hell internet fame, takes words out of my brain and refines them then puts them into this piece.
“Like many people my age and older, I miss the pre–social media internet. The new internet knows this, and it capitalizes on my nostalgia as it eats away at the old internet. It amounts to an unforeseen form of technological cannibalism.”